The Perfect Blend?
Like crafting the perfect espresso, my approach extracts maximum value by precisely balancing:
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Creativity with Feasibility
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Innovation with Usability
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Business Goals with User Needs
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Strategic Vision with Tactical Execution
My work isn't just about making digital products look beautiful—it's about creating intuitive experiences that welcome all users, regardless of their abilities or backgrounds, while delivering the kind of business impact that transforms companies.
"Laura worked for me at Hot Sauce as my senior Art Director, insuring that the creative our team was producing exceeded client expectations, providing a much needed second set of eyes when I was out of the office. Opinionated, feisty and strong willed… all great qualities for an Art Director in the fast paced world of small agency life. Laura possesses a great eye for creative and a “follow me” attitude from her military background that is a real bonus when building a tight knit team, and often worked hard to foster a team atmosphere in, and outside the studio."
Jordan Patsios
Previous Employer
"Out of everyone I have met, Laura was the best creative director I have ever had. She helped me to cultivate my design skills and truly wished the best for her fellow designers. She gave insightful guidance and the best kind of constructive criticism as well as logical reasoning for all of her design choices. I aspire to be a leader like her. She inspires me to learn more and do more, not just in the field of design. One of the best qualities about her is that she knows how to trust her team as well, which is rare when it comes to leaders. It's because of this trust that her team knows how to work together so well. I have learned and grown so much because of her guidance and will always be inspired by her leadership style wherever I go."
Connie Yoon
Previous Employee
"Laura is a consummate professional and top-notch team leader. She is always looking for innovative answers in her problem solving and empowers everyone in her department to find their voice and contribute to creative solutions. Her knowledge of design, brand building, UI/UX, customer actions/interactions, visual aesthetics, copy - everything under her purview - is both impressive when taken individually and powerful when taken collectively. Combine that with strong organizational skills and work flow direction and management, her results-oriented approach never fails to produced strong increases across all measurable data metrics."
Patrick Mulvihill
Previous Employee
Brewing Excellence in Every Design
I craft digital experiences that delight users while driving business growth. I blend strategic thinking with human empathy to create solutions that feel intuitive and deliver measurable results.
Strategic Vision
Aligning design initiatives with company OKRs and business objectives
Interaction Design
Crafting intuitive user flows and navigation patterns that feel natural and effortless
Usability Testing
Conducting evaluations that identify pain points and opportunities
Team Leadership
Building and mentoring multidisciplinary design teams that consistently deliver innovative solutions
Design Systems
Creating comprehensive frameworks that improve usability and development time
Journey Mapping
Visualizing the complete user experience to identify improvement areas
Process Optimization
Implementing design workflows that reduce development time and minimize scope creep
Accessibility
Ensuring compliance with ADA standards for inclusive user experiences
Feedback Systems
Implementing quarterly surveys, in-app feedback features, and user round tables
Stakeholder Management
Developing strong relationships with executives, clients, and cross-functional teams
Prototyping
Building interactive models to validate concepts before development
Competitive Analysis
Evaluating industry solutions to identify opportunities for differentiation
Look, A Perfect Blend!
After two decades as a design barista brewing the perfect blend between brands and users, I've learned digital products should be like the perfect cup of coffee: calming, warming, and welcoming to all. I live for transforming corporate-speak into interfaces people actually enjoy. That moment when a user navigates effortlessly through what was once frustrating is like extracting that perfect drop of espresso—rich, balanced, and precisely what was needed. I thrive in the beautiful tension between complexity and simplicity, creating solutions that feel intuitive while delivering business impact that makes CEOs dance. Because when brand purpose high-fives user needs—that's where the magic happens.