ActiveHealth Management of NewYork specializes in population health management services for health plans, providers, employers, and state governments. Their mission is to enable people to live healthier lives. Their focus is on people. Unfortunately, their outdated brand came across as cold and corporate.
The challenge of executing their rebrand was to create an inviting persona while retaining a sense of professionalism with deep medical expertise. Brand guidelines and a web style guide were developed that informed the look and feel of their new logo, infographics, brochures, marketing collateral, and a new website, which featured hero shots of people throughout.
Not only was the rebranding well received internally, but it quickly became obvious it was well liked externally as well. Their service contracts for new clients had a 12% increase the following year after launch with continued growth year over year.
Positive Results
Jenny Orr
CREATIVE DIRECTION
Laura Sharp
DESIGNER
COPY WRITER
JD Sparks
DEVELOPMENT
Elen Erzhibova, Steve Rigby
AGENCY
Dodge Communications
Had a little help from some friends
You can view the full Active Health Management brand guidelines HERE
PROJECTS INCLUDED
Brand Guidelines Development, Website Design, Brochure and Sales Materials, Corporate Identity Materials, Presentation Templates
BRANDING. WEBSITE DESIGN. PRINT.
ACTIVE HEALTH
ActiveHealth is a payor-agnostic well-being and medical management solutions provider. Their mission for improving quality of care, reducing costs and transforming lives didn't show in the company’s cold corporate look and feel. We were tasked to turn the brand into one of warmth and caring. The result not only resinated with their employees as a personification of their passion but with the customers, providing a steady annual increases in service contracts year over year.