Before Redesign
After Redesign
PROJECTS INCLUDED
Market and User Research, Brand Updates, Design System, and Application Redesign
PRODUCT DESIGN. UI/UX. DESIGN SYSTEM.
ANNEXUS HEALTH
Patient assistance and other access services are critical to ensuring patients can get their prescribed treatment without delay and stay on it for as long as needed, as well as to ensuring that medical bills get paid. Connecting patients with available assistance has traditionally been a complex process that is both time and labor-intensive, but Annexus Health is changing that by delivering innovative solutions that reduce financial and administrative burdens and improve patient health.
INDUSTRY
Healthcare Technology
ROLE
Product Design Lead
YEAR
2022 - 2025
Annexus is dedicated to transforming the patient assistance experience. This commitment has led to the development of AssistPoint, a robust software platform designed to enhance the management of financial assistance and access services for healthcare organizations. This platform empowers healthcare providers to more effectively assist patients in obtaining the necessary care by proactively identifying available resources, streamlining enrollment processes, and facilitating the management of assistance.
In my role as Product Design Lead at Annexus, I played a pivotal part in the evolution of AssistPoint, the company’s flagship platform. Our objective was to enrich the platform with additional data points, better evaluation solutions, management tools, and improved connectivity to numerous individual program portals. Prior to introducing new features, we focused on updating the foundational design of the software. This involved refreshing the branding, establishing a new design system, and redesigning each page to enhance the user flow. Concurrently, I led various internal and user engagement sessions to gain insights into our users, their needs, and their workflows, both with and without our software. The evolution of AssistPoint led to enhanced user engagement, more accurate enrollments and recommendations, and increased profitability for practices.
PERSONA CREATION
To better understand our application's target audience, we first listed our current and potential user types aligned with our expansion strategies. We then held internal sessions to define user profiles and external sessions to gather user data and perspectives. This method allowed us to develop a thorough understanding of our users' thoughts, goals, needs, and aspirations.
DESIGN SYSTEM
To establish the design system, we first assessed the product through content and interface audits, identifying inconsistencies and potential challenges. We chose to use the Atomic Design Methodology by Brad Frost and ensured compliance with WCAG level AA standards. After creating components and assets in Figma, we collaborated with engineering teams to implement them across our development environments.
SOFTWARE REDESIGN
The redesign initiative focused on refreshing key elements, particularly subatomic particles and atoms from the new design framework. We then modified layouts and navigation systems, adding features like a sidebar and mini dashboards. While our goal was to improve screen efficiency, user feedback indicated a need to avoid oversimplification, as many users were concerned about excessive clicks to complete tasks. Ultimately, the final product was more user-friendly and received positive reviews.
The redesign was not only positively received within the organization, but it also became apparent that it garnered external approval. Our System Usability Scale (SUS) score improved from 67 to 85, and the introduction of our new onboarding feature resulted in a 63% reduction in onboarding time. Additionally, the new design system contributed to a decrease in development time for new features.
Positive Results
Had a little help from some friends
Laura Swearingain
Product Design Lead
Connie Yoon
UI/UX Designer
Product Management Lead
Jim Feltz
DEVELOPMENT
Michelle Bergman & SeaGoats Team