To help push them to be a campaigner for the community and education, we created a content strategy driven around information and local business highlights. With a new direction for the site, we also distilled and simplified and the user experience by splitting the site's content between businesses and individual customers. We consolidated duplicate content for each, kept only relevant content by eliminating orphan pages and low trafficked sections of the site. We put together a structure that brought to the surface what folks were really looking for, creating a better customer experience. 

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Wanting to shed its corporate look and establish a focus on community, led us to a UI/UX design that took cues from social media. We used a "card-based" design and modular content blocks to develop a familiar user experience and allow for more important content to be displayed higher on the page. This also allowed the client to easily update information and content internally like seasonal features, business profiles, energy saving tips, and new rebates.

 

For the graphical elements, we created a ribbon that weaves through the layout, much like the underlying power grid, and integrated social media to help support their community outreach. This tied everything together and made Gulf Power feel more approachable and human.