BRANDING. WEBSITE DESIGN. PRINT.
MASSIE R&D TAX CREDITS
Helped an Atlanta CPA and law firm leapfrog past their competitors with a modernized rebranding that best reflected their tech-forward services filling their new business pipeline with a stream of new clients.
PROJECTS INCLUDED
Logo Design, Brand Guidelines and Voice Development, Brochure and Sales Materials, Corporate Identity Materials, Tradeshow Booth, Presentation Templates, Script Writing, Video Direction, Website Design, Web Style Guide
WEBSITE
WIRES
Legal, Technology
INDUSTRY
ROLE
Creative Director, Lead Designer
YEAR
2017
Since in 2004, Massie has focused on finding innovative solutions to the R&D tax credit that Make it Easier on our client’s Subject Matter Experts, Tax Departments and even the IRS. Over the years, they set the bar high when it comes to client engagement and employee happiness. But as the business matured, so too did the competition. It became increasingly clear that a change was in order if Massie was going to keep its position as category leader.
We were tasked with determining the viability of—and ultimately executing on—a brand positioning that could appeal to new customers without alienating the existing core audience, thus growing the customer base and driving long-term growth.
Pushing their industry standards with an identity system that made Massie look more innovative, streamlined, modern and client-friendly than their competitors. The crown jewel of the project was a responsive website that was not only user-friendly, but had clear messaging and a cohesive tone. The result was a 5% influx of new clients within 8 months of launching the new brand. Massie needed to hire additional staff to maintain service standards, and continues to do so year over year. The reward and recognition for their growth includes being named 2019 Americas Fastest growing private companies by Inc Magazine and 2020 Financial Times top 500 fastest growing companies in the Americas.
Positive Results
Laura Sharp
CREATIVE AND ART DIRECTION
Laura Sharp, Yihan Kang
BRAND AND UI/UX DESIGN
VIDEO WORK
Engaging Animations
COPY WRITER
John Mims
FRONTEND DEVELOPMENT
Sasha Swetlowski
Applied Imagination
AGENCY
Kubwimana Adrien
BACKEND DEVELOPMENT
Had a little help from some friends
In order to differentiate Massie from big-name competitors, we took a new approach to Law and CPA firm branding. We gave the messaging a “friendly expert” tone of voice that leaves the user feeling they are talking to a fellow industry expert. We pushed the idea of truly belonging in the innovation industry by elevating their look and feel with a reimagined Web 2.0 take. With our bright, colorful, and congenial design approach, we focused on strong typography that establishes hierarchy and user flows as well as creating eye catching graphics that help them stand out in CPA trade shows.
The Massie Method Video Explanation designed and animated by Engaging Animations.
