To create a better user experience, we streamlined the content by cutting the main navigation points in half and simplifying the dropdown menu options while retaining all essential information. The newly organized content translated readily to all mobile devices providing users with even more access to the website and its content.
The new design reflects the modern approach that Routematch uses in their client’s transit system. With a guiding yellow arrow that helps users maneuver through the site and a clear action color to indicate where the user should click, this design isn’t just appealing, but more importantly, functional. We created a design that uses flexible content blocks to allow for smooth updates and content changes, while ensuring the site remains responsive.
With updated branding, website design, and interactive content, the site transformed from cold and corporate to cool and contemporary. While the site was launched in late 2017, the initial numbers look good with a 38.3% increase in visits and a 9% increase in conversions.
Positive Results
CREATIVE DIRECTION AND DESIGN
Laura Sharp
PROJECT MANAGEMENT
Julie Anderson
COPY WRITER
Andrea Whitcomb
DEVELOPMENT
Kristen Whiddon, Ruben Kalath
AGENCY
Sideways 8
Had a little help from some friends
PROJECTS INCLUDED
Content Structure and Strategy, Wireframes, Website Design
WEBSITE DESIGN.
ROUTEMATCH
A group of transit nerds came together to make the world easier to travel for all those who need it the most. With their human focused solutions and scalable tools, they were on their way to helping cities around the US better serve their community and get more people to their desired destination. But even a transit company needs a little help with navigation. Routematch came to us because it's website was extremely difficult to navigate and users confused about what they do.
Below are a few content blocks created for the site.
